Monthly Archives: December 2015

Attractive magnets

loveheartWhen a potential customer of a magnetic bracelet starts asking about the strength of the magnets, you know you’re in for a long day.

Because it’s very hard to explain to such customers that the raw figures are not all that important. Unfortunately all too many people think they are. That’s why – way back when – Microsoft went from Word 2.0 to word 6.0. Similarly, they went from Windows 8 to Windows 10. That was their way of keeping up with Apple and its OSX (X being the Roman numeral for 10).

bat-5-wmps-510We are too obsessed with numbers – and one day it will be our downfall. Well maybe that’s an exaggeration. But it surely isn’t wrong to say that we are all too easily led up the garden path by numbers.

Now, I have to say, straight off the bat, that the magnets in the magnetic bracelets sold by Magnetic Products Store are strong – typically of the order of 3000 Gauss. But that should only be your starting point. Of course, you might then be tempted to start counting the number of magnets. That would only prove one thing: that you still don’t get it.

brtd-23-wmpsBecause you’ll probably find that many bangles and bracelets have the same number of magnets as each other. And if you try them out, you’ll find that the ones with fewer magnets are just as good as the ones with more. So the real question is what should you be looking at? How do you decide when you have such a wealth of choice at MPS – far more than you will find at any other store in Europe or pretty much any store in the USA for that matter?

The answer is: choose the one (or two) that looks the nicest to you. No one else can tell you what to buy. (Except maybe your girlfriend or boyfriend!) No one else can tell you what looks nice. That’s something that only you can decide.

brtsw-7-wmps-gSo pick the bracelet you like and buy it. And if you can’t make up your mind, buy two or three.

Of course, if you’re buying a present for someone else, try sounding them out on which one they like the most. Try not to make it too obvious that you’re going to buy it for them. After all, a present is supposed to be a surprise!